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Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talked about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command.
“Efforts to become a recognized expert, gain visibility and stand out in a crowded world were overwhelming and discouraging,” says Terri Deuel, a consultant who took the course. “I struggled with how to go about it, which is exactly why Dorie Clark’s Recognized Exper t course was the ideal choice for me.
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Dorie Clark. In terms of developing your brand if you’ve already kind of chosen your rough area of specialization. One of the things that I talk about a lot in my book Stand Out and also in an online course that I developed called Recognized Expert is about the concept of so-called social proof.
That’s a failure. You need to get other people talking about it.” -Dorie Clark. Dorie mentioned her past article on Harvard Business Review: How to Reinvent Your Personal Brand. How do you figure out what you want to be known for: Niche strategy – become a recognized expert in a narrow area and expand into related areas
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It [Dorie Clark] on Amazon.com. *FREE* shipping on qualifying offers. A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard
Today’s guest on Extraordinary Women is Dorie Clark, author of Entrepreneurial You, Stand Out and Reinventing You. After being on the talking circuit for her book Stand Out, speaking around the world on how to become a thought leader and recognized expert, Dorie had an epiphany that led to her next book, Entrepreneurial You.